Why web designers need a copywriter in their back pocket
It’s no secret: web design and copywriting go together like lockdowns and sourdough.
Good copy brings your amazing web design to life by injecting personality, story, and boosting UX.
But there’s another benefit to having your favourite copywriter on tap: working with a collaborative copywriter can save you serious time and help keep your projects on schedule.
Here’s how collaboration works – at every stage of a web design project.
The planning stage
Finding the one can take some time, and everyone knows you’ve gotta kiss a few frogs to get there*. Once you’ve found your person though? Life. Changing. No longer at the mercy of the client’s copywriter or quick-n-dirty DIY job, you can bring your copy bestie into projects from the very beginning. This means you’ll waste less time gathering information, planning, briefing, (and re-briefing), and you’ll be more likely to end up with words and design that complement each other – all within your schedule.
*This is an analogy. Please don’t kiss your copywriter without their consent.
The building stage
Have you ever been struck by mid-build inspiration? Need to pop in an extra page here and some clever micro-copy there without compromising brand voice and style? An on-going relationship with your favourite copywriter can make this process easy. Instead of reinventing the wheel when inspiration hits, your trusted copywriter will be more likely to take changes in their stride.
Not only that, keeping your copy buddy in the loop about upcoming projects allows them to schedule your work ahead of time. That means less waiting when it comes time to talk copy.
The wrap-up stage
There are always bits and pieces that crop up at the end of a project and filling the shortfall yourself can be stressful. If last minute changes from clients and scope creep wreak havoc on your off-boarding, it can help to have a professional on-call. After all, what’s a few invoice additions among friends?
The future
As a web designer, you live and die by your pitch deck – and a copywriter can help you make it as strong as possible. There’s nothing worse than creating a gorgeous, clever website, only to have it marred by less-than-stellar copy, amirite? Once you’ve established a relationship with your one and only (copywriter), you’ll say buhbye to pitch paralysis.
That’s because, with time and communication, you and your copy bestie will only crank out pitch-deck-worthy sites. You’ll spend less time on proposals and confidently beam through pitch meetings with a portfolio full of impressive, cohesive projects.
And hey – another big time-saver when it comes to future work? We copywriters are renowned for creating connections online – it’s kind of our whole job. That means we’re always getting questions from our communities about trusted partners. Once you’ve made it official, your favourite copywriter will recommend YOU to her clients when it comes time to build or upgrade their site.
Looking to save time, please clients, and slay all day?
Spend some time getting to know your favourite copywriter. You’ll be glad you did. Particularly if it’s me. Want to have a chat to work out if I’m the one for you? All you’ve gotta do is book a call, boo.
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Martha Barnard-Rae is a Denmark WA-based SEO copywriter. She supports businesses in Denmark, Albany, the Great Southern and beyond with all the wordy things they need to stand out in the best possible way.
Her words live on the websites, blogs, videos, emails, and socials of businesses all over Australia. An accomplished speaker, Martha helps brands, business owners, schools, and Government Departments understand what they need to do to find their voices.
Martha holds an Honours Degree in English and a Master’s Degree in Education — communication truly lights her up. When she’s not crafting delicious words, you’ll find her walking two giant pooches, practicing her ukulele, or wrapped around a cup of tea, planning out her next Instagram reel.
To stay up to date, join the Word Candy crew on Instagram, or connect with Martha on LinkedIn.