Wisdom and wisecracks
Why web designers need a copywriter in their back pocket
Web design and copywriting go together like lockdowns and sourdough. Good copy brings your amazing web design to life by injecting personality, story, and boosting UX - here’s how collaboration works – at every stage of a web design project.
ADHD life: 3 tools that help me get sh!t done
Lots of people find aspects of executive functioning tricky, but as a card-carrying ADHDer I have a comparatively harder time with this than other business owners. Here are a few things that help me keep my shit together on a given day.
Take your content from the couch to the podium
If you're looking at business owners who are killing it in the blogging, video, social media, email marketing, or website stakes, you might be thinking I want that, too. Here’s what it takes.
Wondering why your independent school needs a content marketing strategy?
Let’s face it: when it comes to recruitment for your independent school, competition is at an all-time high. Here’s how to use content marketing to support current families — and recruit new ones!
Why you need to tap into your clients' beliefs, fears and desires
There are massive benefits to understanding your clients’ beliefs, fears and desires. It’s one of the easiest ways for you to deliver exactly what your client wants.
Update your homepage (without leaving the house)
The time to update our homepages is now, so give these easy-to-implement (but game-changing!) ideas a whirl.
How to write an irresistible headline
Here are 5 ways to make your headlines pop because 80% of readers never make it past the headline — so you’ve gotta make those headlines tasty. I’ve got you covered with these tips.
Zombies will save you! (And other writing tips for 2023)
It’s super important that your writing says what you want it to say, clearly, simply, and with style. Here are 3 tips to make your writing sparkle.
Why digital strategy?
With so much digital noise out there, ‘spray and pray’ marketing is becoming less and less effective, here’s why you need a comprehensive digital marketing strategy.