Email: the profit centre of your business.

See also: the bane of your existence.

You know you need email.

Like — you really need email. That’s why it sits on your to-do list, staring at you like the wilted bag of spinach in your fridge. Consistently overlooked for more enticing (and less anxiety-inducing) tasks.

You know this:

If you want regular access to obsessed fans who hang on your every word

If you want to turn your first-time customers into repeat buyers who rave about you to their friends

If you want to stop relying on the daily algorithm grind just to get in front of your customers

It starts in their inbox. With an email. From YOU.

But it’s not enough to just slap an email together.

We both know junk mail exists. And here’s the thing: the first thing your customer does when they open their inbox is to bulk delete the the blatant trash that’s cramping their style.

Hot tip: if you’re on the receiving end of less-than-stellar comms from someone that doesn’t vibe, you have unilateral permission to hit the unsubscribe button. Go on. You💫deserve💫it.

Wondering what people want in their inbox?

Emails from people they actually care about. 

Emails that tell a story. And share valuable knowledge. Emails that read like they’re from an actual human.

Emails that sell your people what they want.

(If the ‘S’ word has got you feeling #triggered, stay with me — because the truth is:)

Everyone loves being sold to

When it's done right

Whether you’re sending emails that are falling flat or you just don’t have the time because hello, you’re a CEO running the entire show — you’ve been hack-jobbing your emails and it shows.

Your open rates are low. Your engagement is abysmal. Your sales are non-existent. I know it sounds harsh, but the numbers don’t lie.

High-converting emails don’t happen by accident. They’re strategic. Planned. They take your customers on a journey. They work in a sequence.

But no matter how many times you tell yourself you should spend the time, should focus your energy, should expend the effort on your email marketing, it just doesn’t happen.

You’re filling your life with shoulds and you’ve got nothing to show for it.

It's time to stop shoulding all over yourself.

My brain. Your emails.

Hand over your emails to me. I’ll develop your email conversion strategy. I’ll write the copy. All in a single week. And you? You get back to being the boss.

The Email HyperFocus Week will:

Get your emails opened.
Get your emails read.
Get you paid.
All on auto-pilot.

Skip the waitlist and finally tick email off the list. All in a hyper-focused week.

Here’s how email boosted ARLF’s engagement
(and locked in their biggest fundraising results ever)

“As a not-for-profit, we knew our email strategy wasn’t working. Our open rates and click-throughs were below par. Our intended audience weren’t even opening our emails.

Martha’s approach was different. She clearly explained the rationale behind her strategy and it made me feel confident in her expertise.

The biggest result was the overall level of engagement — the recipients actually opened the emails and explored the links! Not only that, the donations went way up. All up we’re received 35 donations totaling $15,000 — that’s the most revenue we’ve ever raised from a single appeal.

This was a really positive step forward for our organisation and we’re excited to build on it for future appeals.”

Vivienne Johnson | Manager, Philanthropy

Testimonial from Australian Rural Leadership Foundation

How it works:

· Apply to work with me — and grab a FREE 15 minute discovery call

· Make a payment to secure your booking

· Fill out the briefing questionnaire 

· Hang on a strategy call where we’ll map out your email marketing goals in alignment with your business objectives

· Get back to doing boss things — like thrilling your customers and maintaining the *perfect* work-life balance — while I get to work writing your emails

· By the end of the week, you’ll receive your professionally proofread emails with a video walkthrough

· Attend your 14-day follow-up and we’ll take a look at your results

· If needed, I can help with final recommendations to help you get the best possible open rates, click-through rates, and sales

· Pop your brand-new email sequences on autopilot and watch those sales roll in

Wherever you’re at with email marketing, get your hands on:

  • A strategy session with yours truly

  • Ready-to-load, irresistible email content

  • 2x subject lines for A/B testing

  • CTAs so sweet they’ll be itching to click

We got a 600% return on investment after the last sales sequence Martha wrote for us!

Graham Upson | Touchwood Mushrooms

Be like Graham—

An engaged subscriber list.

A pipeline of eager beavers.

Evergreen sales.

FAQs

  • A sequence is a series of emails, strategically written to achieve a specific goal.

  • Oh, let me count the ways.

    Welcome emails

    New subscribers’ engagement rates are always sky-high. Make a great first impression with welcome and on-boarding sequences stacked with oodles of value and personality.

    Nurture emails

    Nurture sequences that educate and entertain position you as the expert you truly are. Not only that, you’ll stay top of mind for clients who aren’t quite ready to make it official.

    Launch emails

    I know you wouldn’t dream of launching a thing without your email hype-gal. Clever launch sequences boost subscribers’ awareness, engagement, and excitement about your brand.

    But wait, there’s more!

    We can also work on:

    Abandon cart emails

    Reengagement emails

    Batch a bunch of weekly or monthly newsletters

    Repeat customer email sequences

    Customer onboarding email sequences

  • As many as you need. This is a completely tailored package. We’ll map out the exact number of emails and the frequency in our strategy session that not only hits your business goals but blows up your results.

  • You might think you should hold off getting your emails written because you’ve ghosted your list for six months. That you should spend some time re-engaging your list first. You know, maybe bribe yourself to write some emails and then you can hire me. The truth is, you’re not an email marketing expert. And you’re not a copywriter. You’re the boss. The busy boss.

    When you work with me, we’ll develop your re-engagement strategy as well as your perfect email sequence for your current business needs. Whether you’re planning on launching a course soon, have a new product drop, or a service you’d like to sell on the regular.

    Let me help you turn your email list into loyal fans.

  • Email marketing gives the biggest return on investment of any marketing channel. You want stats? I’m talking an average ROI of $42 for every dollar you spend.

    It’s time to turn your email subscribers from passive readers to active buyers with email sequences that convert on autopilot.