The holiday season is prime time for boosting visibility and engagement, but standing out in crowded digital spaces is a challenge. Here are five cutting-edge holiday marketing strategies designed to work for both product and service-based businesses.

An honest post about how ADHD affected my bottom line last financial year—the good, the bad, and the burnout 🙃

Chat GPT can be an incredibly powerful tool for any kind of writing—even email marketing. Here are six prompts to take the WTF out of email marketing.

Whether your clients are thinking of buying a product or investing in a course or service, their motivations are pretty simple. If you want to sell more things, you need to get your head around the reasons why people buy.

I think we can also agree that *some business pods are a bit…much? To that end,

Here are 10 things I hate about business podcasts 🤮

You may have heard that using your keywords in image names and alt-text is good for SEO. And it is. But there are a few things you’ll need to keep in mind.

If you’ve managed to get a prospective customer to hand over their email address you’ve been given a powerful gift. That’s because welcome emails have the highest open rates of ALL THE EMAILS. Here’s how to make the most of your ideal clients’ interest while it’s sky-high.

Keeping your emails targeted (and personalised) can boost your engagement and your sales. I’m about to give you the skinny on how to stay in people’s inboxes. Here’s a look at the whys and hows of segmenting your email list.

I'm sure you've seen content like this.

Every sentence sitting all by itself on a single line.

One sentence after another…

Warning: the following story contains the use of the the term “broad”.

Listen. I’ve been a bad friend. I got you used to weekly blogs and then I just—fell off the face of the earth. I’m sorry. I was burnt out. And it was school holidays. But I’m back, baby.

Ever hit send on an email like you’ve made it to the end of a marathon? Yes, it was hard. Yes, it was like pulling teeth. Yes, you left it to the 11th hour. But you got that email out.

When I got my first real job (as a teacher) I was FrEaKiNg OuT. I'd graduated from Teacher's College the previous May and spent a few months teaching English in South Korea. (And by 'teaching English,' I mean boozing and sun bathing).

File this under: things 30 year old Martha never would have said.

🤮 I'm trying to grow my profile on LinkedIn 🤮

It started off like a regular week.

One Monday I was minding my own business, being a human woman who is also a copywriter and also the Chair of her kids' school board.

What have tea cosies got to do with the best-ever copywriting formula? Find out in this blog!

Yes, there is a living, breathing feminist agenda in our home. And it’s one of the best things about our family.⁠⁠

Working with a collaborative copywriter can save you serious time and help keep your projects on schedule. I’ll show you how.

Ever wonder what it’s like to work with a copywriter?

Every copywriter has their own process, but here’s what goes down at Word Candy HQ.

If you’re just getting cracking in the email game, here are some email sequence ideas that’ll help get the party started.

Here’s how to make friends with benefits, people. Now — minds out of the gutter, please. I’m talking about the 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴 of your product or service, of course. If you’re writing your own copy, you’re going to want to save this one.