If you’ve managed to get a prospective customer to hand over their email address you’ve been given a powerful gift. That’s because welcome emails have the highest open rates of ALL THE EMAILS. Here’s how to make the most of your ideal clients’ interest while it’s sky-high.

Keeping your emails targeted (and personalised) can boost your engagement and your sales. I’m about to give you the skinny on how to stay in people’s inboxes. Here’s a look at the whys and hows of segmenting your email list.

Warning: the following story contains the use of the the term “broad”.

Listen. I’ve been a bad friend. I got you used to weekly blogs and then I just—fell off the face of the earth. I’m sorry. I was burnt out. And it was school holidays. But I’m back, baby.

Ever hit send on an email like you’ve made it to the end of a marathon? Yes, it was hard. Yes, it was like pulling teeth. Yes, you left it to the 11th hour. But you got that email out.

If you’re looking for a powerful marketing strategy that doesn’t cost a fortune — pick email! Email marketing is a simple, affordable way to tell your people about new offers, services and products. It’s also a clever way to develop long term relationships with your faves — and keep them engaged with your business.