What's the deal with email marketing?
With so many marketing platforms competing for our attention (and our $$) it can be hard to know which to focus on when it comes to growing your business.
Well, if you’re looking for a powerful marketing strategy that doesn’t cost a fortune — pick email!
Email marketing is a simple, affordable way to tell your people about new offers, services and products.
It’s also a clever way to develop long term relationships with your faves — and keep them engaged with your business.
Check out the top four bennies of email marketing.
Keep it on your turf
Ya know all of those thousands of followers you have painstakingly collected on social media? All it’s going to take is one Zuckerberg temper tantrum for that to be gonzo. And what would you do if you woke up one day and your favourite platform had disappeared? Even if you have 10k followers on Instagram, your access to them depends on your ability to use the app.
Email, on the other hand, is an owned platform. That means you have access to a list of people who have chosen to receive your emails. And if you’re smart about how often you contact them and the value you provide, your list can be the ticket to lots and lots (and I mean LOTS) of sales.
Stay in touch
Let’s face it: who wouldn’t want to hear from you?
Getting in touch with your subscribers, inviting their responses, and providing regular value is a great way to develop relationships with your ideal clients. Staying in touch via email gives you regular chances to communicate your story and give your subscribers a chance to get to know your business well.
Remember:
consumers buy from people they know, like, and trust.
That’s why it’s a good idea to invite your list to cash in on special deals, offer discounts and early bird specials, as well as insights into your business and how you work. Making your subscribers feel like your email is an open dialogue will allow them to rely on your expertise when they need help with something in your wheelhouse.
Be the expert
There’s nothing worse than being bombarded by sales emails constantly. That’s why you need to mix things up when it comes to email marketing. Written a new blog? Won an award? Created a helpful video? Your subscribers need to know!
This kind of content goes a long way to positioning yourself as an expert in your field. If you don’t have a blog, starting one is easy. And it’s a great way to get people to visit (and spend time on) your website.
When people in your target market receive helpful content from you, they’ll associate your brand with being knowledgeable about that topic. That means when it comes time to buy, you’ll be at the top of their list.
Keep your budget in check
There are no two ways about it: email marketing is one of the most cost effective forms of marketing out there. Think about it: once you have grown your list of subscribers, you’re able to chat straight to a bunch of people who have chosen to hear from you.
And apart from your time (and maybe a subscription to an email marketing manager) the costs are super low! All you have to do is make sure the content you’re sending out is valuable to your subscribers.
Can’t be bothered?
Understood. Lucky for you, writing engaging email sequences is one of my mild super powers. If you’re looking to harness the power of email by harnessing the power of your resident word nerd.
Martha Barnard-Rae is a Denmark WA-based SEO copywriter. She supports businesses in Denmark, Albany, the Great Southern and beyond with all the wordy things they need to stand out in the best possible way.
Her words live on the websites, blogs, videos, emails, and socials of businesses all over Australia. An accomplished speaker, Martha helps brands, business owners, schools, and Government Departments understand what they need to do to find their voices.
Martha holds an Honours Degree in English and a Master’s Degree in Education — communication truly lights her up. When she’s not crafting delicious words, you’ll find her walking two giant pooches, practicing her ukulele, or wrapped around a cup of tea, planning out her next Instagram reel.
To stay up to date, join the Word Candy crew on Instagram, or connect with Martha on LinkedIn.