You may have heard that using your keywords in image names and alt-text is good for SEO. And it is. But there are a few things you’ll need to keep in mind.

Ever wonder what it’s like to work with a copywriter?

Every copywriter has their own process, but here’s what goes down at Word Candy HQ.

Web design and copywriting go together like lockdowns and sourdough. Good copy brings your amazing web design to life by injecting personality, story, and boosting UX - here’s how collaboration works – at every stage of a web design project.

Lots of people find aspects of executive functioning tricky, but as a card-carrying ADHDer I have a comparatively harder time with this than other business owners. Here are a few things that help me keep my shit together on a given day.

When it comes to your Independent School’s marketing budget, content marketing offers great bang for your buck. That’s because content is a powerful way to create connection, communicate expertise, and share your point of difference.

If you're looking at business owners who are killing it in the blogging, video, social media, email marketing, or website stakes, you might be thinking I want that, too. Here’s what it takes.

Let’s face it: when it comes to recruitment for your independent school, competition is at an all-time high. Here’s how to use content marketing to support current families — and recruit new ones!

If you’re looking for a powerful marketing strategy that doesn’t cost a fortune — pick email! Email marketing is a simple, affordable way to tell your people about new offers, services and products. It’s also a clever way to develop long term relationships with your faves — and keep them engaged with your business.

There are massive benefits to understanding your clients’ beliefs, fears and desires. It’s one of the easiest ways for you to deliver exactly what your client wants.

The time to update our homepages is now, so give these easy-to-implement (but game-changing!) ideas a whirl.

⁣Here are 5 ways to make your headlines pop because 80% of readers never make it past the headline — so ⁣you’ve gotta make those headlines tasty. ⁣I’ve got you covered with these tips.

It’s super important that your writing says what you want it to say, clearly, simply, and with style. Here are 3 tips to make your writing sparkle.

With so much digital noise out there, ‘spray and pray’ marketing is becoming less and less effective, here’s why you need a comprehensive digital marketing strategy.