If you’re looking for a powerful marketing strategy that doesn’t cost a fortune — pick email! Email marketing is a simple, affordable way to tell your people about new offers, services and products. It’s also a clever way to develop long term relationships with your faves — and keep them engaged with your business.

Your website is a living thing and it needs regular TLC. Here are a few quick tweaks to make sure you’re raring to go for the new year.

Everybody knows that making Google happy is good for business. But lots of business owners don’t know Google provides a super-useful free marketing tool.

So before you spend big bucks on marketing, be sure that you’ve updated your Google Business Profile listing.