32. The art of saying NO with Topaz Hooper (Copy)
Episode summary:
Topaz returns to share even more insights about building a life and business on your own terms. From navigating Google as a content strategist to embracing her "soft girl era," Topaz reveals how strategic decisions—like saying "no"—can lead to thriving professionally and personally.
Topaz offers copywriting services for clean beauty, sustainable fashion, and plant-based products. She’s on a mission to help cruelty-free brands stand out, turn heads, and change the world.
Here’s what went down:
How to say no strategically without burning bridges
How Topaz used her full-time job strategically to build her business
Transitioning from a corporate mindset to a freelance lifestyle
Why filling your cup first makes you a better professional
Topaz’s journey to a 4-hour workday and how it transformed her life
Key questions to evaluate if a client is the right fit for you
How to embrace the slower seasons in your business
Reclaiming your time and energy through intentional choices
…and why Topaz says goodbye to the grind.
We also mentioned these people/things:
The Cruelty Free Copywriter website
Topaz’s Instagram
Topaz’s travel and writing website
Martha’s HyperFocus Week services
Martha’s LinkedIn and Instagram
Liv’s LinkedIn
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