16. Embracing your mission—overcoming pushback and finding balance with Cassandra Le

Mar 13

Episode summary:

A social media crisis (and a global recession) sparked a re-evaluation of Cassandra's business and personal values. Find out where she’s landed and learn her tips for identifying and living your own values.

Cassandra is the founder of the Quirky Pineapple Studio, a brand visibility strategist for BIPOC, LGBTQIA+, and feminist-run brands.

Here’s what went down:

The social media crisis that forced Cassandra to find a creative outlet for herself
Liv shares how her creative outlet helped her connect with other multi-racial Jews of colour—and the importance of finding (or creating) like-minded communities
Cassandra shares how she came to running her business in a values-aligned way
It took bravery to share her true mission online because there is push back
Cassandra shares some of the reactions she’s had from *snowflakes* online
…and if you’re looking to shift your business into better alignment with your values, Cassandra’s got four tips
Cassandra gets real about the recession’s effect on her business (and how she balances the pressure to earn money with her desire to enjoy her work)
Cassandra tried time blocking and it didn’t work for her either—find out what she does now
Get the straight dope on project management tools from the woman who’s tried them all
Cassandra is in a different time zone than her clients—find out how she prioritises demands from all over the world
Liv shares how she seeks out play and joyfulness—and the importance of finding fun each day